Product Name | Wholesale Cost | Markup percent | Selling price | Gross Margin $ | Gross Margin % |

Product Averages: | WHOLESALE_AVG_COST | MARKUP_AVG_PERCENT | SELLING_AVG_PRICE | GROSS_MARGIN_AVG_DOLLARS | GROSS_MARGIN_AVG_PERCENT |

- Product name
- The name of the product for this entry line. This will appear on your printed report with your results.
- Wholesale cost
- Your total wholesale cost of the product that you are going to resell.
- Markup percent
- The percentage of your wholesale cost that the product's price is increased by to determine the selling price for your customers. For example, if you have a 50% markup on a product with a wholesale cost of $10, your selling price would be $15.00.
- Selling price
- This is the price you charge your customers. This amount is always calculated, based on either the entered gross margin percent or markup percent.
- Gross margin dollars
- This is the total gross margin, in dollars, for your product. For example, if you have a wholesale cost of $10 and a selling price of $15 dollars, your gross margin is $5.00.
- Gross margin percent
- This percentage is the gross profit for your product. For example, if you have a product that has a wholesale cost of $10 and a selling price of $15, your gross margin is 33.33%.

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